Rosland Capital takes on a lighter tone in a new wave of US gold and silver advertisements starring spokesperson William Devane, which release today, Sept. 2, timed to Labor Day weekend. America’s favorite Commander-In-Chief gets in touch with his humorous side in his fifth round of TV ads with the company, as he shows off his golf swing and purchases a $10 glass of lemonade – from an 8-year-old, no less, in a witty exchange pertaining to inflation. Rosland Capital is also launching a full ad devoted to a slate of silver offerings – including coins, bars and full bags – in light of the entry metal’s affordability and proven track record for thousands of years. The Rosland Capital spots were shot in Los Angeles, Calif. by InterMedia Advertising Inc.

To view the spots, visit Rosland’s YouTube page.

Rosland Capital Commercials

Jeffrey Nichols, Senior Economic Advisor to Rosland Capital had the following comments:

I am frequently asked about the economic outlook and investment-market prospects. Most of all, people ask, “Is now a good time to OWN gold?”

My answer is always the same: NOW is always a good time to own gold.

Importantly, we OWN the metal because, over time, its inclusion in a typical savings and investment portfolio provides a variety of benefits – diversification, reduced portfolio volatility and risk, inflation protection, as well as insurance against unknown and unpredictable economic and political risks, the so-called “black swan” events.

We don’t know the future, and that is precisely why gold is an important investment and savings asset. It provides a form of “wealth insurance” that is accessible to nearly everyone, from the humblest household to the richest nation.

Investors and savers should definitely own some for safety and capital preservation – so should central banks.

NOW is also a good time to BUY gold to benefit from the unprecedented price appreciation that lies ahead.

I’m no “gold bug” – that is someone who believes gold is the only true money . . . and, if only the major world governments would reintroduce some sort of “gold standard”, all would be right with the planet Earth.

Nevertheless, I’m super-bullish on gold’s long-term prospects . . . and I do believe NOW is an excellent time to invest in gold in order to capture the unprecedented appreciation that lies ahead.

Investors owning gold do not have to expect – or hope for – some economic or political catastrophe to benefit from gold ownership.

Over the long run, gold should do well as an investment asset even in the best of times, thanks to rising household incomes and expanding middle classes in China and India.

These are – by far – the two biggest gold-consuming nations, and as long as there is long-term economic growth in these countries, there will be long-term growth in their appetite for this precious metal.

In addition, gold should benefit from continued net demand from the official sector as a number of central banks underweighted in gold strive to reduce their dependence on the U.S. dollar as the world’s dominant reserve asset and trade-settlement currency.

Indeed, whichever way gold prices move next – up, down, or just sideways – I expect super-sized gains over the next three to five years with prices more than doubling their all-time historic high.

NEW YORK (July 23, 2014) – Jeffrey Nichols, Senior Economic Advisor to Rosland Capital (www.roslandcapital.com), had the following comments:

In recent days, gold prices have been bound in a relatively narrow trading range with good support from physical buyers just above $1300 an ounce and overhead resistance as the price nears $1320. And, beyond this range, there’s a somewhat wider technical trading band between $1280 and $1340 an ounce.

Gold could easily remain range bound in the days and weeks ahead – that is unless some surprising news pushes gold beyond the summer doldrums.

Indeed, if we do see a breakout any time soon, it will likely be triggered by some “outside-the-market” development, possibly emanating from one of the current geopolitical hotspots or some surprising news, good or bad, on the U.S. economy sufficient to alter expectations of prospective Federal Reserve monetary policies and interest-rate prospects.

We remain cautiously optimistic that gold’s next big move will be on the upside – but would not be surprised to see the yellow metal move $100 – up or down – in the blink of an eye in response to some unforeseen geopolitical or economic development. Even a sizable move down would not itself be sufficient to alter our multi-year bullishness.

Meanwhile, the market has been awash with accusations, mainly from a small number of gold bugs and bulls, that gold prices have been manipulated by a cabal of central banks and a handful of bullion trading firms – led by the U.S. Federal Reserve – to prevent gold prices from rising in the belief that higher prices would tarnish the U.S. dollar.

I do not subscribe to these conspiracy theories, even though the recent news and gold-market fundamentals suggest the yellow metal should be moving higher.

The idea that the gold market is somehow rigged by the Federal Reserve, in cahoots with other central banks and the big bullion trading firms acting at the Fed’s behest – all in an attempt to discredit the yellow metal and suppress its price – strikes me as simply ludicrous.

That said, if gold’s next big move is down, we’ll likely hear a chorus of conspiracy theorists claim the market has again been rigged.

However, I do believe that a number of major gold-trading firms and large-scale institutional speculators – acting independently – do have the power to knock gold prices one way or the other when the internal technical triggers and outside-the-market news are properly aligned.

They do so, not because of some secret scheme to support the greenback – but simply to generate trading profits. They are not acting in collusion, but merely reacting to the same market-moving news and information and trading with similar computer models calling the shots.

About Rosland Capital

Rosland Capital LLC is a leading precious metal asset firm based in Santa Monica, California that buys, sells, and trades all the popular forms of gold, silver, platinum, palladium and other precious metals. Founded in 2008, Rosland Capital strives to educate the public on the benefits of investing in gold bullion, numismatic gold coins, silver coins, platinum, palladium, and other precious metals. Rosland also helps people who wish to protect their wealth by including a gold or precious metal-backed IRA in their asset portfolio. Click here for more information.

About Jeffrey Nichols

Jeffrey Nichols, Managing Director of American Precious Metals Advisors and Senior Economic Advisor to Rosland Capital, has been a leading precious metals economist for over 25 years. His clients have included central banks, mining companies, national mints, investment funds, trading firms, jewelry manufacturers and others with an interest in precious metals markets.